With thousands of products on the market claiming to be natural, clean, or organic, the choices can feel overwhelming. The truth is, most don't meet the standards we hold.

Terms like "natural," "clean," and "dermatologist recommended" are largely unregulated. The EU has banned or restricted over 1,400 cosmetic ingredients. The U.S. has banned around 11.

Many of the most widely recommended skincare brands are manufactured by the same pharmaceutical and multinational corporations that produce over-the-counter drugs. "Dermatologist recommended" often reflects marketing relationships, not ingredient quality. These products frequently contain the same preservatives, synthetic fragrances, and petroleum derivatives we exclude.

When you apply real criteria — no hormone disruptors, no carcinogens, no synthetic fragrance, no petroleum derivatives — the field narrows quickly. We've done the work for you.

The Standard

What We Exclude

Parabens
Hormone disruptors found in breast cancer tumors. Linked to early puberty and reproductive issues.
Formaldehyde-Releasing Preservatives
Includes DMDM hydantoin, diazolidinyl urea, imidazolidinyl urea, and quaternium-15. Linked to nasal and nasopharyngeal cancers.
Synthetic Dyes & Colors
FD&C and D&C colorants derived from petroleum or coal tar. Suspected carcinogens. Linked to ADHD in children. Banned in the EU.
Propylene Glycol, PEGs & Butylene Glycol
Penetration enhancers that carry other chemicals into the bloodstream. Linked to brain, liver, and kidney abnormalities.
Phthalates
Xenoestrogens often hidden in fragrance. Linked to liver and kidney damage, birth defects, and early breast development.
Benzoyl Peroxide
May act as a mutagen. Produces DNA damage in human and mammalian cells.
DEA, MEA & TEA (Ethanolamines)
Foam boosters that accumulate in organs. Linked to liver and kidney cancer.
Sodium Lauryl Sulfate & Sodium Laureth Sulfate
Detergents used in garage floor cleaners and engine degreasers. Damage the skin's immune barrier.
Chemical Sunscreens
Oxybenzone, avobenzone, and PABA are free radical generators believed to damage DNA.
Petrolatum & Mineral Oil
Interfere with the body's natural moisturizing function. Promote photosensitivity and dryness.
Triclosan
Synthetic antibacterial with a chemical structure similar to Agent Orange. Classified as a chlorophenol and suspected carcinogen.
Hydroquinone
Classified as carcinogenic. Banned in Europe, Australia, and parts of Asia and Africa. Still approved in the U.S. with acknowledged toxicity concerns.
Synthetic Fragrance
Over 95% of synthetic fragrances are derived from petrochemicals, including benzene derivatives, aldehydes, and phthalates.

The Difference

Why Source Matters

Not all ingredients are created equal. Source, purity, concentration, and compounding can all influence how a formula behaves on the skin. Even products labeled "organic" or "clean" may differ considerably in formulation and performance.

Glycolic Acid

DNA's glycolic acid is derived from pure sugar cane. It supports effective exfoliation and is used thoughtfully in seasonal resurfacing, professional peel preparation, and between-facial maintenance.

Hyaluronic Acid

Source, purity, and molecular weight matter when choosing hyaluronic acid. At Skin Shaman, hydration products are evaluated as complete formulas, including how they layer, support the moisture barrier, and complement professional treatments.

The products we use are selected because they meet these standards — not because they're marketed well or widely available. This is what ingredient integrity looks like.

Questions about ingredients or product compatibility can be discussed as part of your booked treatment.

Explore Ritual Facials

Beyond Clean Beauty

The DNA Difference

At Skin Shaman, organic ingredients are only the beginning. Ingredient sourcing, formulation, and performance all matter.

Purposeful Formulation

DNA Skin Institute treats the skin as a living, responsive organ. Its formulas combine carefully selected botanicals with professional delivery systems that support hydration, barrier strength, oil balance, and healthy renewal.

Practitioner Selected

Products can be customized one drop at a time according to the skin's individual needs, rather than prescribed by trend or a one-size-fits-all routine.

Professionally Exclusive

Skin Shaman is Charleston’s exclusive DNA Skin Institute practitioner. DNA products are incorporated into professional treatments, with personalized home-care recommendations available during each appointment.

Where botanical integrity meets biological efficacy.